Managing your schedule is the key to organising your day in a precise order with set time frames. However, the frantic pace of change in our daily activities can alter the schedule as new priorities arise. Therefore, it is important to reschedule by prioritising tasks that are urgent and important to be completed efficiently.
We live in a world of information overload. Aside from dealing with the volume of information that lands in your inbox or your in-tray, how do we then deal with it?
Obviously sifting through is a good starting point, then thinking about information and knowledge. How can the use of information provide the kind of knowledge that an organisation can benefit from. What insight can be gained to provide your organisation with a competitive advantage?
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We continue with this article next week – ‘Understanding how the cycle of information within an organisation works’.
We can all relate to wondering where our day has gone. One way of spending our time more productively is to keep an hourly tab on what we have done during the day. This activity may show that we are not attending to some of the important tasks.
When you have several tasks requiring your attention, this question ‘what is the most effective use of my time’ can be a great help to keep you focused. Set priorities and keep out of the activity trap.
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Daily managing and operating tasks
As managers, our day-to-day business activities involve both managing and operating. How much of your time do you spend on each and how do you decide which tasks to manage (to delegate to others) and which to operate (you are the only one that can action this task).
The idea is to do more managing and less operating where appropriate. To feel confident and to delegate we must ensure that our team members have the required competency and provide them with appropriate training.
|What % of my work time I spend on managing||What % of my work time I spend on operating|
|Less that 25%||Less than 25%|
|25 – 50%||25 – 50 %|
|50 – 75%||50 – 75%|
|75% +||75% +|
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Most organisations use social media as part of their advertising in one form or another. However, if the marketing communication is not integrated then we are not optimising our reach. Integrated marketing communications (IMC) are designed to make all aspects of marketing communication such as advertising, sales promotion, public relations and direct marketing work together as a unified force, rather than permitting each to work in isolation.
As globalisation brings diversity and increasing competition, it also brings increasing complexity and change to the traditional role of a leader. A strong and visionary leader can create a climate for success in the organisation.
Leading an entity in this diverse environment requires a leader to be knowledgeable across all areas of the business. It is about implementing a business strategy in a complex and dynamic environment. It goes beyond working at business unit level; to working across the enterprise. It is about cross-functional and cross-business unit collaboration. This is critical for the survival of the business.
As the demand on good leaders is increasing, the required skills, knowledge, and attributes also need to increase/improve in order to meet this demand.
Leaders who can create alignment across the entire organisation by positioning and coordinating, ensuring collaboration exists at all times will be the ones who steer their organisation towards success.
A leader who can provide clarity to their team members and think beyond the plan, maintaining a vision of the bigger picture, is a huge asset to any organisation. The shifts in mindset to embrace diversity and embed sustainability are major driving forces in this competitive environment. Therefore, this new way of leading is becoming a way of thinking and behaving.
In essence, the shift we are seeing in successful leaders has the following three attributes.
- Continually seeking to improve the broader enterprise.
- Delegating work which has the adequate resources and visibility.
- Having excellent interpersonal and emotional intelligence skills and being able to connect with the team to enhance performance.
To learn more please visit www.carltontraining.com.au or contact Armine Winsley on 0404 287 934
Continuing on from our previous blog about building sustainable relationships with our customers, today we discuss customer loyalty.
Establishing a positive communication climate amongst staff helps to build the image of reliable customer service. Providing prompt and courteous service with information that matches and supports the brand will meet your customer’s expectations and increase their loyalty.
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Even the most innovative companies face competition. In the face of intense competition, one way of staying ahead is by building a sustainable relationship with your customers.
Building a mutually beneficial relationship with your customers is complex. As such, every internal stakeholder in your organisation plays an important role both before and after each purchase.
So start thinking about how best you can build this sustainable relationship. Consider building relationships with your customers that are based on relating to their lifestyle. For example, if your business sells outdoor clothing; provide your customers with surfing, skiing, sporting event information that will bring them back to your business in search of information where you can start developing long-term profitable relationships.
As business owners or managers we are far too aware of remaining competitive in our industry. We develop strategies in order to achieve these objectives. As part of our long term strategy, customer loyalty is crucial to the sustainability of our business. Within our overall strategy we often think how our customers go about making purchase decisions, and sometimes, to some extent we endeavour to find out. Though usually our efforts are hampered by other business activities. Wouldn’t it be good if we could read our customers’ minds and know everything about their decision making process? Things like their preferences, attitudes, motivations, how they make decisions, how much they are willing to pay, why do they buy what they buy, etc.
Well, with a thorough understanding of consumer behaviour as an integral part of marketing we can gain this valuable insight. Consumer behaviour is a combination of many factors, such as economic, psychology, sociology and so on. Having a good understanding of all these factors can provide us with tremendous insight as to how consumers think and behave. Then we can alter our marketing activities accordingly at every point in order to build a long-lasting profitable relationship with our customers.
Looking at consumer behaviour from two perspectives can provide us with better understanding. As business owners, although we consider their decision making process we rarely put ourselves in their shoes. I want you for one moment to consider thinking like your consumers. See your product or service from their perspective, with this kind of thinking and vision we broaden our understanding therefore gaining better insight.
Usually consumers buy products/services which fit with the image they have of themselves. Understanding this concept can help to develop strategies that would help the customer to associate your product with their self-image.
So what motivates your customers to shop, what drives people to buy products and services? By understanding how motivation develops, we can communicate more effectively what the product or service does. Normally when consumers make a purchase decision there is a need/want to fill a gap; this is when consumers sense a gap in something they want. In order to motivate them we need to show how our product or service connects with their wants, creating a sense that without it they are missing something!
An important aspect of consumer behaviour is their personality. There are many studies conducted around consumer personality. However, from marketers’ perspective it is the self-image and how they see themselves and how others view them is what matters.
Therefore, it is important to recognise customer needs, provide them with the right information about the product and service, consider what other places your customer can buy the same product as yours, and ultimately the decision they make having compared all options.
We want to be in a position to be able to understand the minds of our customers and provide them with what they are looking for and build a sustainable and profitable relationship.
To learn more please visit www.carltontraining.com.au